A career spent making design a capability.

Leading UX for tax compliance software used across the Dutch market, managing a six-person team and running three parallel tracks: individual craft, strategic initiative and operational management.

• Founded UX as a strategic function, building governance, measurement and operating models from nothing, with influence rather than mandate.
• Operationalised the design system through Storybook, consolidating 20 button variants to 4 and cutting refinement rounds from 12 to 4 on large work; adoption grew from one team to all ten.
• Led the UX for Tex, the AI tax assistant now used by ~5,000 people daily, focused on trust, clarity and human-in-the-loop workflows.
• Built an Adobe Analytics measurement layer that made design value attributable to Product and leadership in their own language.
• Created a UI Engineer role inside the UX team and surfaced Storylane, carrying it across Design, Product, Support and Marketing.

Add your prior positions here. Keep the same shape: short context line, then four or five achievement bullets with a metric where you have one. Lead with what you owned and what changed, not what you were responsible for.

• Achievement bullet, ideally with an outcome or a number.
• Achievement bullet showing scope or seniority.
• Achievement bullet showing collaboration or influence.