Selected work

Complex problems, turned into usable products.

Each case starts with a problem and ends with the decision it led to. I chose them for what they changed for the business, or for what they taught me.

Design Leadership · Nextens

A playbook for building a UX function

The team first, then engineering, then product. Built before I had the lead title.

0 → 10 teams on prototype discovery5 interns, 2 grown into roles70 research studies done
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AI Product Design · Nextens

Beyond the chatbot

Advisers need answers about their own clients. Each user test writes the brief for the next horizon.

Thousands of tax professionals use it daily200+ clients in one question10+ past tax returns for one client
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Design Systems · Nextens

Operationalising the design system

A drifting component library becomes one system that design and engineering govern together.

20 → 4 button variants1 drift incident in a year
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Product Design · Nextens

Earning the redesign

Ship the beta as an MVP, then let a preference test decide the redesign.

70% of 81 users chose the list layout5.35x faster loading person files8.2/10 in a usability test with 8 users
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The planner's route sections screen: a styled UK map next to a list of sections
UI Design · Freelance

Designing a map-led road-trip planner

I designed a desktop planner for travel agents, with UK maps I cut down from OpenStreetMap data and restyled.

7 map sectionsMy first end-to-end product, 2020 to 2021
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