UX Lead designing scalable systems for complex digital products.
I lead UX strategy, design systems and product design for complex B2B environments. My work helps teams turn fragmented workflows into clear user experiences, stronger design practices and better product outcomes.
Five things you can expect from me.
I bring structure to ambiguity.
I make complex workflows understandable.
I move decisions forward with evidence, prototypes and feedback.
I coach teams without making the process complicated.
I care about user outcomes and business delivery.
Selected work.
Work across UX strategy, design systems, AI-driven experiences and complex workflow design. Each shows how I approach ambiguity, align teams, and turn complex problems into usable products.
A playbook for building a UX function
The team, then engineering, then product. Built before I had the lead title.
Beyond the chatbot
An AI assistant grows from tax answers to your clients and your day. Each user test writes the brief for the next horizon.
Operationalising the design system
A drifting component library becomes a governed system that all product teams build with.
Earning the redesign
A half-built beta becomes a client file that users choose. Ship to learn, let users decide, keep measuring.