UX Lead · Design Systems · DesignOps

UX Lead designing scalable systems for complex digital products.

I lead UX strategy, design systems and product design for complex B2B environments. My work helps teams turn fragmented workflows into clear user experiences, stronger design practices and better product outcomes.

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Currently UX Lead at Nextens / LexisNexis (RELX) · Based in Utrecht, NL · Open to UX Lead, Product Design Lead and DesignOps roles

~5,000
Daily users of Tex, the AI tax assistant I led the UX for
20 → 4
Button variants consolidated under design-system governance
1 → 10
Product teams operating on the governed system
6
Person UX team I lead and coach
01Selected work

Work across UX strategy, design systems, AI-driven experiences and complex workflow design. Each shows how I approach ambiguity, align teams, and turn complex problems into usable products.

AI & Conversational UX

An AI assistant for tax compliance

Tax professionals needed answers grounded in legislation without leaving their workflow or losing trust in the source.
Conversational UXHuman-in-the-loopTrust & clarity
Role: UX Lead · Context: Nextens · B2B tax SaaS · Impact: ~5,000 daily users
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Design Systems

Design system transformation

Components drifted from what shipped, with no governance over how the system evolved or who owned it.
TokensGovernanceStorybook
Role: UX Lead · Impact: refinement rounds 12 → 4 on large work · adoption 1 → 10 teams
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UX Strategy & Maturity

Measurement that made UX legible

Design decisions were argued on opinion. Nothing tied interface changes to behaviour for non-design stakeholders.
Adobe AnalyticsTag plansDecision evidence
Role: UX Lead · Impact: design moved from assertion to evidence; saved build time on misdirected work
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Design Leadership

Klantdossier discovery & journey mapping

A fragmented client-file workflow spanned multiple personas with no shared map of how work actually moved.
Discovery researchPersonasJourney maps
Role: UX Lead · Context: werkprogramma redesign · Output: research synthesis, persona journeys, redesign direction
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02How I work
01

Structure for ambiguity

I take undefined problems and give teams a shared map, a sequence and a decision they can act on.

02

Systems, not just screens

I design the architecture other teams build against: tokens, components, standards and the governance that keeps them authoritative.

03

Connect design and delivery

I work close to engineering and product so design ships, gets measured, and survives contact with real complexity.

04

Coach through change

I lead a UX team and move organisations by demonstration and trust, not mandate, because the failure mode is always the human layer.